Mission Statement:

WNY Athletics is a sports and fitness promotion promoting the lifestyle of hardcore fitness and self-improvement, in-depth raw analysis of professional and collegiate sports, and highlighting the hard work of those willing to make themselves into something beyond their dreams. WNY is an inclusive yet selective community, there is no discrimination or prejudice; unless it comes to laziness, modernity, or complacency. We are not for the faint hearted. Anybody can start anywhere. You’ve never been to the gym in your entire life but want to improve your body to peak appearance and performance, then why not you? You want to win gold yet you’ve been the underdog your entire life, then why not you? You’re a big body who wants to look like the supermodels and studs you see on a daily basis, then why not you? Let your statement be made. The sports and fitness community is an oversaturated, stereotypical, and money-grabbing industry. Anybody who looks the part and plays by the rules is on a pedestal, but what about the obese 300 pounder who became a 245 powerhouse? What about the fighter that never gave up and finally found the pro-stage? What about the ballers who went from junior college working overtime at their daily, to D-2/ and sub D-1 with limited support, and got a pro-spot on a practice team or played one pro live iteration in their career but to them it feels like they finally made it? If you get the gist and want to be part of a community of go-getters, true trend-setters, you found yourself in the right place. Join our movement, and never forget the only question that matters, “Why not you?” - Nick Smith, Founder & CEO of WNY

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Products:

• Promoting true hardworking genuine fitness influencers and athletes

• WNY Athletics apparel

• Free workout suggestions + online workout programs, 1-on-1 coaching

• WNY Podcast (interviews, sports discussion, fitness culture discussion)

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Focal Points:

• WNY, Why Not You, is a grueling, distinctive, genuine, and unique sports and fitness community  that incites followers/viewers to want to change themselves for the better. To instill the depth of the simple question “Why not you?” when it comes to ones physical fitness, mental health, career path, etc.

• To promote underdogs, true go-getters, and professional/amateur athletes and all of their hard work and individuality.

• Create a community of supportive and well-driven gym-rats, athletes, and influencers to help better themselves and viewers/followers

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